SPFSPF: which servers can send?
SPF lets a receiving server check whether an IP address is authorised to send email for the envelope sender domain. That domain may differ from the visible From address.
Check for more than one SPF record at the same DNS name, missing sending services and too many DNS lookups during evaluation. Several unrelated TXT records are normal; multiple records beginning with v=spf1 are the problem.
Keep a list of legitimate senders before merging or replacing an SPF record.
DKIMDKIM: is the message signed?
DKIM uses a cryptographic email signature and a public key published in DNS. Your sending service creates the signature; publishing a DNS record alone does not enable signing.
A check needs the signing domain and selector. Find d= and s= in a message's DKIM-Signature header, or use the values supplied by your email provider.
An unknown selector means DKIM has not been checked. It does not prove DKIM is missing.
DMARCDMARC: does the sender identity align?
DMARC alignment checks whether the visible From domain aligns with a domain that passes SPF or DKIM. A message can pass SPF for another domain and still fail DMARC.
Look up the record at _dmarc.yourdomain.com. A monitoring policy of p=none is valid. Moving straight to p=reject can disrupt legitimate mail if the senders are not ready.
Domain Impersonation Protection: use p=none to monitor, p=quarantine when aligned legitimate mail is stable, and p=reject only after every real sender is verified.
PTRPTR: does the sending IP have valid reverse DNS?
PTR maps a public sending IP to a hostname. Valid forward-confirmed reverse DNS also requires that hostname's A or AAAA record to contain the original IP.
Enter the actual sending IP when possible. If it is omitted, the checker can use up to two explicit ip4 host addresses from SPF, but it never samples an SPF network range.
The hosting or network provider that owns the IP normally controls its PTR record.
BIMIBIMI: can inboxes consider your brand logo?
BIMI lets a sending domain publish a logo reference in DNS for supporting mailbox interfaces to consider after the message passes the provider's authentication requirements.
It is optional. A BIMI record normally lives at default._bimi.yourdomain.com and references a hosted SVG logo; some providers also require a VMC or CMC.
BIMI can improve brand recognition in compatible inboxes, but it does not guarantee logo display or inbox placement.
IP reputationSending IP reputation: is the source publicly listed?
MailFixIt checks the supplied sending IP against SpamCop and shows its PTR, forward-confirmed reverse DNS, and origin network. A clean result is useful evidence, but it does not prove that Gmail, Microsoft, Yahoo, or another provider trusts the IP.
You can check your IP reputation independently with Spamhaus, SpamCop, SpamRATS Spam and NoPtr, BarracudaCentral, Cisco Talos, AbuseIPDB, and VirusTotal. Each service provides an independent signal and applies its own access and usage terms.
Use the actual public IP from the rejection or sending log. Do not substitute your website IP unless it sends the mail.
Authentication is one part of delivery. Reputation, complaints, message content and recipient filtering also affect where an email lands.